
About Us
From those humble beginnings, the venture quickly gained momentum. We expanded by acquiring Promillebriller.dk—the second-largest provider of alcohol impairment goggles in Denmark, only matched by our own business—and later DrunkGoggles.com, which transformed our operations into a pan-European hub for both sales and rentals.
What started as a side hustle organizing events, selling, and renting out Drunk Goggles soon revealed a booming market with massive untapped potential. We realized we couldn’t scale fast enough on our own to make these tools accessible to everyone, so we pivoted DrunkGoggles.com into a dynamic online portal. Today, anyone can buy their own set of Drunk goggles through us and even kickstart a business as a rental partner, listing their inventory for easy bookings. At the same time, resellers can leverage the platform to reach new customers and grow their sales, creating a powerful ecosystem for both rentals and retail.
Drawing from our own experiences, we know firsthand how daunting it can be to launch a new business—sourcing products, handling logistics, and building visibility from scratch. That’s why our platform is tailored especially for aspiring entrepreneurs and startups. They can simply purchase a starter set of Drunk Goggles, list them for rent through our seamless system, and operate without unnecessary overhead costs.
We handle the heavy lifting: a secure payment gateway, targeted traffic generation via press coverage, SEO, SEM, influencer partnerships, and affiliate marketing. On top of that, we work on a performance-based model—our fees apply only when sales or rentals happen. It’s truly no cure, no pay, minimizing risk while maximizing opportunity.
Additionally, we provide practical guidance on scaling locally—covering everything from marketing tips to community outreach strategies—to help partners grow their own ventures.
Ultimately, this isn’t just about business growth; it’s about democratizing access to Drunk Goggles. By supporting new entrepreneurs, we’re making these engaging, educational tools available to more people for safer, more memorable events everywhere.
Driving the Vision – Growth Team

Founder
Justian Madensen

Chief Executive Officer
Johnny Syhler

Vice President of US & EU Operations
Justian Madensen is

Regional Executive Lead for US
Justian Madensen is

Director of IT
Justian Madensen is

Director of Commercial Operations
Justian Madensen is

Director of Finance
Justian Madensen is

Head of Global Partnership
Justian Madensen is

Global Partnership Liaison
Mason R Hansen

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