About Us

Founder Justian Madensen and cofounder Johnny Syhler first discovered the fun of Drunk Goggles in early 2015, using them to liven up party games at bachelor parties, corporate events, and sports club fun and family days. It all began modestly with just two pairs of Drunk Goggles and a hilarious relay race, where players stumbled through challenges while squeezed into oversized sumo suits.

From those humble beginnings, the venture quickly gained momentum. We expanded by acquiring Promillebriller.dk—the second-largest provider of alcohol impairment goggles in Denmark, only matched by our own business—and later DrunkGoggles.com, which transformed our operations into a pan-European hub for both sales and rentals.

What started as a side hustle organizing events, selling, and renting out Drunk Goggles soon revealed a booming market with massive untapped potential. We realized we couldn’t scale fast enough on our own to make these tools accessible to everyone, so we pivoted DrunkGoggles.com into a dynamic online portal. Today, anyone can buy their own set of Drunk goggles through us and even kickstart a business as a rental partner, listing their inventory for easy bookings. At the same time, resellers can leverage the platform to reach new customers and grow their sales, creating a powerful ecosystem for both rentals and retail.

Drawing from our own experiences, we know firsthand how daunting it can be to launch a new business—sourcing products, handling logistics, and building visibility from scratch. That’s why our platform is tailored especially for aspiring entrepreneurs and startups. They can simply purchase a starter set of Drunk Goggles, list them for rent through our seamless system, and operate without unnecessary overhead costs.

We handle the heavy lifting: a secure payment gateway, targeted traffic generation via press coverage, SEO, SEM, influencer partnerships, and affiliate marketing. On top of that, we work on a performance-based model—our fees apply only when sales or rentals happen. It’s truly no cure, no pay, minimizing risk while maximizing opportunity.

Additionally, we provide practical guidance on scaling locally—covering everything from marketing tips to community outreach strategies—to help partners grow their own ventures.

Ultimately, this isn’t just about business growth; it’s about democratizing access to Drunk Goggles. By supporting new entrepreneurs, we’re making these engaging, educational tools available to more people for safer, more memorable events everywhere.

Driving the Vision – Growth Team

Founder

Justian Madensen

Chief Executive Officer

Johnny Syhler

Vice President of US & EU Operations

Justian Madensen is

Regional Executive Lead for US

Justian Madensen is

Director of IT

Justian Madensen is

Director of Commercial Operations

Justian Madensen is

Director of Finance

Justian Madensen is

Head of Global Partnership

Justian Madensen is

Global Partnership Liaison

Mason R Hansen

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Ready to board the ship?

Step aboard and join a crew where speed, ambition, and results are rewarded. Whether you’re chasing growth, hunting talent, or aiming for unlimited potential, this is your chance to make an impact—and earn what you’re truly worth.

Ready for a Challenge?

We’re building a fast-moving growth team that thrives on short sprints, bold ideas, and rapid execution. If you’re eager to learn, grow, and make an impact at high speed—we’d love to have you on board.

Unlimited Potential Awaits

As part of our recruiting force, you’ll work on a 100% commission basis—with no cap on what you can earn. If you’re driven, resourceful, and hungry for results, this is your chance to turn effort directly into income.

Play to Win

We move fast, and so should you. Join our growth team on a pure performance model: 100% commission, massive upside. For the right talent-hunters, the rewards are limitless.